The Last Mile of Luxury. Where Brands, Boutiques and Authentic Commerce Close the Sale

In luxury, desire begins with powerful brand storytelling — but value is ultimately created, or lost, at the decisive moment of client interaction.

What truly turns desirability into conversion? How can luxury brands connect strategy with boutique execution, human relationships and technology while preserving excellence, authenticity and exclusivity?

Join the Esade Alumni Marketing Club for an inspiring round-table conversation, within the Commercial Excellence Network, bringing together complementary perspectives from across the luxury ecosystem.

Programme

Opening & Introduction:
Evarist Juncosa (MBA 99), Board Member of the Esade Alumni Marketing Club. Independent Commercial Excellence & Growth Advisor.

Key Insights into the Luxury Sector:

Egle Toia, Academic Collaborator in the Department of Marketing at Esade and Director of Esade’s Luxury Marketing Management program

Conversation:
Damien Liedana (Lic&MBA 09), Independent Strategic Advisor – Luxury & Premium Brands
Pedro López-Belmonte Eraso, Chief Product Officer at VersAI

Moderator:
Mar Roig, Academic Collaborator in the Department of Marketing at Esade and director of Esade’s Luxury Marketing Management program

We look forward to seeing you!

Event details:
Date: October 29, 2026
Time: 7:00–08:30 p.m.
Language: English
Location: Esade Barcelona – Multipurpose Room, Building 3 (Av. d'Esplugues, 92–96, Barcelona)
Ticket: Free