Esade Global Sport Business Forum

The Esade Alumni Sports Business Club invites you to this online session titled “Esade Global Sport Business Forum.”

This 60-minute digital session, with an international focus, will bring together representatives from major sports properties to analyze how sports event management models are evolving on a global scale, the trends driving this transformation, and how internationalization is creating a new landscape in the world of sports.

Program

Welcome:

Pepe Cano (EMBA 19), president of Sports Business Esade Alumni Club

Roundtable discussion:
Rafael de los Santos, managing director of NFL Spain
Marcos Arizmendi, Deputy Chief Product Officer of Kings League
Fernando Sánchez, Senior Vice President of ATP Tour

Moderation: Íñigo Cristobal Losada (EMDB 23),  board member of Sports Business Esade Alumni Club

Interview to:
Hannah Burns, Olympic Games Promotion Associate Director
Moderation: Carlos Cantó (LIC&MBA 95), board member of Sports Business Esade Alumni Club

Basic information

Date: Tuesday, May 5th 2026
Time: 5.00 pm – 6.00 pm
Location: Online
Language: English
Tickets: free

For more information: esadealumni@esade.edu

We look forward to seeing you!