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Rewriting Strategy: How AI is challenging the Rules of Business
On February 7, alumni from across the Gulf Region and neighboring countries will gather in Dubai for the 7th edition of the Esade Alumni Middle East Annual Meeting — an event that brings together leadership, purpose, and connection.
Expect an inspiring agenda filled with insights, meaningful conversations, and plenty of opportunities to network, share experiences and have fun. Together, we’ll celebrate our shared values and strengthen the Esade community across the region.
Event information
Date: Saturday February 7th, 2026
Hour: 9:30 - 14:00
Language: English
Venue: Radisson Blu Hotel, Dubai Canal View, DHOW Ballroom. Business Bay, Dubai
Ticket:
Morning session (9:30 to 14:00) Free. You can bring a plus one
Afternoon Social Activity (14:15 to 21:00): Payment required. See more information below.
Free parking available at the hotel.
AGENDA
9:30 AM – Attendees’ arrival
10:00 AM – Welcome and opening by Federico Ruiz (EMBA '17), President of the Esade Alumni Dubai Chapter and Olaya García-Lancha (MBA '01), Director of Institutional Development & Engagement at Esade
10:20 AM – Panel Discussion AI at Work: Powering the Future of People and Organizations with Magda Dávila (Lic&MBA '06, CEO & Middle East & APAC in Clarity AI), Omar Puertas and Amit Keswani (MBA ’20, Chief Omnichannel and AI Officer at Chalhoub Group), moderated by Olaya García-Lancha.
11:20 AM – Coffee Break
11:40 AM –Keynote Session: The Double-Edged Algorithm: AI’s Impact on Companies and People by Omar Puertas, Partner at Cuatrecasas, AI Implementation & International Arbitration expert.
12:50 PM – Closing by Iñaki Ocaña (Lic&MBA '06, Global Relations Director at Esade Alumni)
1:00 PM – Lunch
For security reasons, only registered participants will be allowed to access the venue. Registration is mandatory.
For more information: giuliana.robles@esade.edu
Our 7th Esade Alumni Annual Meeting continues with an exciting social activity. Discover the magic of the desert with a wide range of activities available throughout the experience.
Feel the thrill of dune sandboarding, enjoy camel rides and feeding, meet majestic falcons, and capture stunning sunset views. Immerse yourself in authentic Bedouin traditions with henna tattoos, shisha, Arabic coffee and sweets.
Complete the evening with a BBQ and live bread-making station, followed by a refined three-cuisine buffet (Emirati, Moroccan, and Arabian), curated by the Michelin-starred Al Khayma Heritage.
Our adventure starts as we depart from the hotel at 14:00, with a return to the hotel at 21:00.
Tickets: Esade Alumni contributes to the cost of this experience.
Esade Alumni members: 20 euros (86 AED)
Esade Alumni non members: 80 euros (343 AED)
FEW SPOTS AVAILABLE
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